2,600+
Projects shipped
Analytics & CRO
Turn the traffic you already have into measurable conversion
Most sites do not have a traffic problem. They have a measurement and conversion problem. We build web analytics you can trust, then run a disciplined conversion rate optimization program that finds where revenue leaks and fixes it. Decisions on data, not opinion.
2,600+Projects
900+Companies
12 yrsIn business
5.0 on Clutch & DesignRush
900+
Companies served
12
Years in business
5.0
Rating on Clutch & DesignRush
The problem
You are paying for traffic you cannot read
Two things quietly drain revenue in most SaaS and e-commerce stacks. The analytics are wrong, so every decision rests on numbers nobody fully trusts. And the funnel leaks, so hard-won visitors arrive, hesitate, and leave without converting. We work on both at once, because clean tracking is what makes CRO honest, and CRO is what makes analytics pay for itself.
Analytics nobody trusts
Broken GA4 setups, missing or double-fired events, bots inflating sessions, and ad blockers eating client-side tags. When the data is shaky, teams default to opinion and the loudest voice wins the roadmap.
A funnel that leaks silently
Visitors land, scroll, hesitate at pricing or checkout, and leave. Without real funnel analysis you only see lost revenue as a flat conversion rate, never the specific step where intent breaks down.
Channels flying blind
Paid ads and SEO send traffic, but if conversion and revenue events are not wired correctly, every channel optimizes toward the wrong signal and budget chases clicks instead of customers.
What we do
A full analytics and CRO practice, in-house and senior
We cover the whole loop, from getting the tracking right to running experiments that move revenue. You can engage us for one piece or the entire program.
Analytics setup and audit
We audit your existing GA4, tag manager, and event layer, then fix what is broken. Clean tracking plan, deduplicated events, bot and internal-traffic filtering, consent handling, and UTM hygiene so every session is attributed to the channel that earned it.
FoundationServer-side tracking
Client-side tags miss a growing share of conversions to ad blockers and browser restrictions. We implement server-side tracking so your conversion and revenue events stay accurate and ad platforms get the signal they need to optimize.
DurabilityConversion and revenue events
Sign-ups, trials, add-to-cart, checkout, purchases, and real revenue values, defined once and fired consistently across GA4 and the ad platforms. The same number means the same thing everywhere.
SignalDashboards and reporting
Decision-grade dashboards that show funnel, conversion rate, revenue, and channel performance in one place. Built so your team reads them in seconds instead of exporting spreadsheets nobody opens twice.
ClarityCRO program
Funnel analysis to find the highest-leverage leaks, then landing page, pricing page, and checkout optimization. We prioritize by potential revenue impact, not by whatever is easiest to change.
GrowthExperimentation and A/B testing
Hypothesis-driven A/B testing run to a real sample size and read with statistical honesty. Wins ship, losses teach, and we never declare a result the data cannot support.
ProofHow it works
From audit to compounding gains
CRO is a system, not a one-time redesign. Here is the loop we run, starting from the Growth Audit.
STEP 01
Growth Audit
We review your analytics, funnel, and conversion paths to find where measurement is wrong and where revenue leaks. You leave with a clear, prioritized picture even if we never work together again.
STEP 02
Fix the measurement
We repair GA4 and tracking, add server-side where it matters, and define conversion and revenue events. Nothing else is reliable until the data is, so this comes first.
STEP 03
Find the leaks
With clean data we run funnel analysis to locate the steps that lose the most revenue, then size each opportunity so we work on the biggest levers first.
STEP 04
Hypothesize and test
Each change starts as a written hypothesis tied to a metric. We run A/B testing to a valid sample, so a win is a win and not a lucky week.
STEP 05
Ship, measure, repeat
Winning variants go live, dashboards confirm the lift, and we move to the next leak. Small validated gains compound into meaningful revenue over time.
How it connects
Analytics is the layer that makes every channel smarter
Analytics and CRO are not a side service. They are the connective tissue of the whole growth engine. When measurement is clean, paid ads, SEO, and conversion design all get sharper at the same time.
Paid ads optimize on truth
Accurate server-side conversion and revenue events feed the ad platforms the real outcomes, so bidding optimizes toward customers and revenue instead of cheap clicks.
SEO earns credit it can act on
Clean attribution shows which organic pages actually drive conversions, so the SEO roadmap targets the content that produces revenue, not just rankings.
Conversion design has a scoreboard
Every design and copy change is measured against the funnel, so the build layer we own is judged by conversion outcomes rather than taste.
Outcomes
What you can expect, stated honestly
We do not promise a specific percentage lift. Anyone who guarantees a number before seeing your funnel is guessing. Here is what the work reliably changes.
More revenue from existing traffic
CRO improves the rate at which visitors you already pay for turn into customers, which raises return on every dollar spent on paid ads and SEO.
EfficiencyDecisions on data, not opinion
When tracking is clean and tests are honest, roadmap debates get settled by evidence. Teams stop arguing about hunches and start shipping validated changes.
ConfidenceA funnel you can actually see
Dashboards make the leaks visible step by step, so you know exactly where intent breaks down and what fixing it is worth.
VisibilityAttribution you can defend
Conversion and revenue events that agree across GA4 and the ad platforms, so finance, marketing, and leadership all read the same numbers.
TrustQuestions
Analytics and CRO, answered
The questions teams ask most before starting an analytics and CRO program with us.
What is conversion rate optimization, exactly?
CRO is the discipline of increasing the share of visitors who take the action you want, such as a trial, sign-up, or purchase, without needing more traffic. It combines web analytics, funnel analysis, and hypothesis-driven A/B testing to find and fix the points where conversion breaks down.
Do we need to move off our current analytics?
Usually no. Most teams already run GA4 and a tag manager. We audit what you have, fix the tracking, and add server-side measurement where client-side tags are losing conversions. We only recommend new tooling when the current setup genuinely cannot support clean reporting.
Why server-side tracking instead of just GA4 in the browser?
A meaningful share of conversions are now lost to ad blockers and browser privacy restrictions before a client-side tag can fire. Server-side tracking captures those events from your own infrastructure, which keeps conversion and revenue data accurate and gives the ad platforms a more complete signal to optimize against.
How long before A/B tests show results?
It depends on your traffic and conversion volume. A test needs enough visitors to reach a valid sample size before we can trust the result, so higher-traffic pages read faster than low-traffic ones. We size each test up front and will tell you honestly if a page simply does not have the volume to test responsibly, in which case we use other methods.
Can you guarantee a conversion rate increase?
No, and we will not pretend otherwise. We guarantee disciplined process, clean measurement, and honest reporting of every test. Some experiments win, some lose, and the losses are how we learn what your audience actually responds to. Compounding the validated wins is what drives revenue over time.
What does this cost?
We do not publish fixed prices because scope varies widely between a tracking fix and a full ongoing CRO program. We scope and quote after the Growth Audit, when we know the actual state of your analytics and funnel. The audit is the front door for exactly this reason.
Do you work with US SaaS and e-commerce companies?
Yes. We are a senior, in-house team serving the US market, with experience across 2,600+ projects and 900+ companies over 12 years. We hold WooExpert, Kinsta, WP Engine, Codeable, and Cloudways partnerships and carry 5.0 ratings on Clutch and DesignRush.
Proof
Teams that keep coming back.
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"Belov agency is extremely easy to work with, and does fast, quality work."
Kim Lloyd
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"I appreciate all the work Belov has done on my site. The team is very prompt and delivers, and explains everything very well. I would very much recommend Belov Digital and will keep coming back."
Michaela Parkanova
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"This has been the best experience I've had with any development team. I keep coming back to Belov and team for the projects I need help with."
Andrew McGuire
Find out where your revenue is leaking
The Growth Audit is the front door. We review your analytics, funnel, and conversion paths and show you the highest-leverage fixes, with no fabricated promises. Then we scope the work together.
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