PAID ADS
Paid search tied to revenue, not clicks
We run paid acquisition as a growth channel. Conversion tracking wired to your real leads and sales, campaigns rebuilt around what converts, and weekly optimization that protects the budget. For SaaS and e-commerce teams that need to know what spend actually returns.
WHAT'S INCLUDED
Everything we run inside your account
Paid ads is not one task. It is an account, a tracking layer, a set of campaigns, and a weekly loop. Here is the full scope we own.
Account audit and restructure
We read the account you already have: wasted spend, broken match types, overlapping campaigns, conversions that never fired. Then we rebuild it around how your customers actually search and buy, not how the account happened to grow.
Output: audit findings, no jargonConversion tracking, done right
Before we scale anything, we make the data real. Tracking through Google Ads and GA4, server-side where it matters, deduplicated, tied to your actual lead and revenue events. If you cannot trust the numbers, nothing else counts.
Output: verified trackingCampaign build
Search, Performance Max, and Shopping built for intent. Tight ad groups, negative keyword discipline, copy written to qualify clicks, and bidding aligned to your margin and sales cycle. Structure a human can read and a machine can optimize.
Output: live campaignsWeekly optimization
Every week we cut what loses, scale what works, and adjust bids, budgets, keywords, and creative against the goal that matters: cost per lead and return on spend. No set-and-forget. No quarterly check-in while budget burns.
Output: weekly reportLanding page feedback loop
The click is half the job. We feed what the ads, search terms, and bounce data tell us back into your landing pages and offers. When the page is the bottleneck, we say so, and our conversion team can fix it.
Output: page recommendationsHOW WE WORK
From audit to a channel you scale
A clear sequence, not a black box. You always know what we are doing and why.
Audit and align
We audit the account and your tracking, then agree on the one metric that defines success: cost per qualified lead, return on ad spend, or revenue. Everything downstream serves that number.
Fix the foundation
We rebuild conversion tracking and account structure first. Scaling on broken data is how budgets disappear. We do not skip this to look fast.
Build and launch
We launch campaigns built around intent and margin, with copy and negatives in place from day one. Spend starts controlled, then expands as the data confirms what works.
Optimize weekly
Each week we review performance, reallocate budget, prune waste, and test new angles. You get a plain report: what moved, what we changed, what is next.
Feed CRO and grow
As patterns emerge, we push insights into landing pages and offers, then scale the winners. The channel compounds because the whole funnel improves, not just the bids.
WHAT YOU GET
Clarity on what your spend returns
We will not promise a return number we cannot know yet. We promise this: by the time we are done, you will understand exactly what your ad spend buys.
Spend mapped to revenue
You see what each campaign costs and what it returns in leads and sales. The line from dollar in to dollar out is visible, not assumed.
No vanity clicks
We do not report impressions and click-through rates to look busy. We report the metrics that pay your invoices, and we tell you the truth when something is not working.
A tracking layer you own
Conversion tracking and reporting live in your own accounts. If we ever part ways, the data infrastructure stays yours.
Weekly decisions, not monthly surprises
Budget moves with the data every week. You are never three weeks into a losing test before anyone notices.
An honest read on fit
If paid search is wrong for your margins or your market, we say so. We would rather keep a long client than sell a bad fit.
STRAIGHT ANSWERS
Budgets, contracts, and reporting
What ad budget do we need to start?
Enough to gather signal. For most SaaS and e-commerce accounts that means a media budget able to produce a meaningful number of conversions per month, separate from our management fee. In the Growth Audit we tell you honestly whether your budget can produce reliable data yet.
Are we locked into a long contract?
No long lock-ins. The first weeks are foundation work and the channel compounds, so we ask for a fair runway to prove it. After that, we keep the work because it performs, not because a contract traps you.
How will we see results?
A weekly report in plain language: what we changed, what spend produced, what is next. Plus live dashboards tied to your conversion data. No screenshots of vanity metrics, no monthly black box.
Do you guarantee a specific return?
No, and be wary of anyone who does before seeing your account. Returns depend on your margins, offer, and market. What we guarantee is real tracking, weekly optimization against revenue, and an honest read the moment the numbers tell us something.
What if our landing pages are the problem?
We will tell you, with the data to back it. Conversion design and development are part of Belov Digital, so we can fix the page and the funnel, not just the bid.
See what your ad spend is really doing
The Growth Audit is the front door. We review your account, your tracking, and your funnel, then tell you straight where the revenue is leaking and what we would do about it.
Get a Growth Audit