Request Website Speed Optimization
Why Speed is Crucial to the Success of Your Website
You’ve designed your WordPress site so that it presents all the information about your products and services in the best light possible and you’ve worked hard to ensure that it’s easy to navigate so that potential customers can quickly find what they want. But every page takes an age to load and you are concerned that your website speed is going to cause problems. You’re right to be concerned if this is the case: there are a number of very good reasons that webmasters spend a lot of time optimizing website performance:
- A Better User Experience – If you’ve ever visited a site that loads so slowly it’s like going back in time to dial-up modems, you’ll know how frustrating it can be. A fast-loading site makes for a much better user experience.
- A Better Impression – If it takes an age for pages to load because your WordPress performance needs tweaking, you’re not going to impress potential customers. Fast loading times, on the other hand, present an image of a slick organization that cares about its customers.
- Better Conversion Rates – Following on from the last point, you will find that website optimization aimed at speed increases will lead to higher conversion rates, due to the better impression you make and the better user experience.
These are the most important benefits you stand to gain from WordPress optimization that is focused on improving loading speeds and you might be surprised at the difference it makes.
Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.
Google has provided a number of tools over the years to measure and report on performance. Some developers are experts at using these tools, while others have found the abundance of both tools and metrics challenging to keep up with.
Rectifying WordPress Speed Issues
The first thing we recommend you do is to use the analytics tool on this page, which is powered by Google Insights PageSpeed. The Google page speed tool is designed to pinpoint potential causes of slow loading speeds so that they can be addressed.
Once you have the results of your test, which you can get by completing the form and submitting it to us, you can decide what you want to do next. If you understand them and know what to do, you can start to make adjustments yourself. On the other hand, if it looks like a mass of red and orange warnings that mean very little to you but have you concerned, you can take advantage of our page speed optimization service for WordPress websites. For a fixed fee, we can perform a raft of optimizations on your site and help you to ensure that slow-loading pages never lose you a potential customer again.