NFT Marketing Website Project – Branding & Web Design
Services
WordPress development
Adaptive Gutenberg blocks development
Gravity Forms
Branding
Web design
Client
BDA’s in-house project
Year
2022
About the Project
NFT/Crypto Marketing Website is a Belov Digital Agency’s in-house project – a web service for creating incredible websites for cryptocurrency businesses & NFT projects of any purpose. This project provides a whole range of turnkey services in building landing pages, NFT showcases, business websites, e-commerce, or any kind of custom projects in NFT & cryptocurrency.
Location
International
Competence
High-class WordPress development for NFT and cryptocurrency projects
Industry
Web design & development
Problem
The project needed branding from scratch and a website for its promotion. The main goal was to design the brand and build a site showing the universality of the project.
It was important to create an attractive resource, having only an idea. Since the business is in a highly popular tech field, the brand and its website had to catch the attention of the tech-savvy audience that always keeps up with trends.
Solution
Our team has developed a unique brand image excluding the logo (main corporate logo used). We used dark and neon colors and pixel art and fonts that are highly popular in the NFT/crypto community.
The design of the landing page focused on the call to action and used eye-catching visuals. To fulfill the purpose of attracting users, we kept all website sections on one page. There are forms for clients’ orders and feedback and animated elements to vivify user experience.
Branidng
For this project’s branding, we implemented some of the best UI/UX trends 2022. For example, when choosing a color palette, we settled on neon on dark and used gradients. Considering the audience, we also used pixel visuals and typography. The website is bright and eye-catching: just like it should be in NFT-related projects.
UX/UI design
Since it was decided to keep the information on one page, we had to make sure it doesn’t feel overwhelming, and everything is easy to reach. That’s why we created anchored sections with the necessary information – users can access them by clicking the button in the header. All the sections are visually separated without using actual borders.
Process block
In the section with a step-by-step description of the service, we used an animated scale. This helps illustrate the procedure so that the customer doesn’t have any questions about the transparency of the work process.
Communication with clients
For this purpose, we created two types of forms. The first one is a popup that appears when you click on any of the buttons on the page. It allows visitors to leave data for further details clarification. The second form is at the very bottom of the main page. It allows clients to simply and quickly share their contacts and get a call.
In the header, there is also a button for booking a call via Calendly.
Plenty of communication channels and the easiness of accessing them always have a positive impact on increasing sales.
Our Partners block
In the partners listing block, we approached a horizontal slider to scroll through all the icons. This is a great solution to save space. In addition, for users who decide to scroll through the full list, numerous successful projects of the team will be a pleasant surprise.
Results
The main objectives for this project have been achieved. We designed and built the landing page with four sections: Main, Service, Benefit, and About. As we designed this brand, the website uses a dark theme and neon gradients, and pixelized icons and fonts. An animated work process description, as well as the availability of communication opportunities, will increase the loyalty of the audience and trust in the brand.
The laconic design emphasizes the versatility of services and the tech vibe of the project. Modern website design dictated by the latest trends of the webspace attracts attention and makes customers return to the site.
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